PRODUCER BOB BEKIAN LAUNCHES A HIGH-TECH AD AGENCY TARGETING BRANDED CONTENT FOR THE INTERNET

Producer Bob Bekian shooting a commercial at his Burbank studio

(Santa Monica, CA) – Producer and Media Entrepreneur, Bob Bekian, has always thought outside the box.  The former professional skateboarder from Venice, California, built a group of innovative media companies that leverage technology and creativity together to deliver high quality production services to thousands of clients.

Beginning with distributing blank professional media stock, Bekian partnered with the founder of Computer Discount Warehouse (CDW) and grew that company to the largest Sony and Panasonic professional media distributor in the world.  Bekian then created Pro HD Rentals, Greenscreenla.com, and Loyal Studios in the entertainment community before starting his own web channel known as RealHD.TV.

Snoop Dogg shooting an HD commercial at Loyal Studios in Santa Monica California

Bekian has produced over 800 commercials and music videos, reality show sequences, features, and internet projects in his high tech studios, and has worked  with and directed some of the biggest stars in the entertainment business, including Gerard Butler, Billy Crystal, Heidi Klum, and Don Cheadle.

“We were the first to develop a turn-key production solution,” Bekian says.  He was disappointed to see production leaving California because of the high cost and red tape that evolved after 100 years as the production capitol of the world.  In response, Bekian began consolidating the production process into one service rather than a fragmented group of steps producers traditionally deal with.

“Bob Bekian never accepts the status quo,” noted producer Brian Grazer.  “I think his combination of go-for-it skateboarding roots, and incredible creativity allowed him to see over the trees rather than getting bogged down with what people say can’t be done.”

Bob Bekian in his post production facility which offers clients a complete start to finish commercial production service.

Bekian’s Loyal Studios has become a self contained “production factory” providing a place where projects can be conceptualized, shot, edited, and then distributed very quickly and at a very reasonable cost.  Clients can view progress via the internet all over the world.

“I found that with many traditional ad agencies, there are a lot of egos and fear of making a decision,” Bekian adds.  “Often I would see the client on the sidelines while 10 people were debating about how to produce a commercial.  That is not the way we run our creative process.”  Loyal Studios uploads clients videos to dozens of web channels simultaneously, creating measurable web traffic and brand awareness for their product.

Loyal Studios Commercial production facilities include the most sophisticated camera systems and pre-lit greenscreen studios

Citing the collaborative approach his teams bring to each project combined with a one stop shop compiling the latest technologies, Bekian and his studios are on the move.  The new commercial division of Loyal Studios specializes in fully produced short form branded content and commercials.  Clients already include Snapple, Freeway Insurance, Jimmy Dean Breakfast Foods, Prius, Chevron and One Hour Energy products.  “We intent to keep production in California by producing quality ads that are affordable and effective,” adds Bekian.

For more information about Bob Bekian, visit www.bobbekian.com

For more information about Loyal Studios, check out www.loyalstudios.tv

To see RealHD.tv, please click www.realhd.tv

AMERICAN HEAVY METAL SUPERGROUP “HELLYEAH” CHOOSES LOYAL STUDIOS

HellYeah

(April 2012, Burbank, CA) — Loyal Studios in Burbank has become a favorite for artists looking to produce high- definition greenscreen music videos.   The two stages in Burbank and Santa Monica have a history of hosting great talents from Snoop Dogg, to Jason Bonham, to Ray J and Bret Michaels, as well as producing videos for  Nicole Sherzinger, LMFAO, Odd Future and NeverShoutNever.

Vinnie Paul of Pantera

“Hellyeah,” the formidable super-group is the latest to join the ranks on their way to their Asian tour to shoot a high concept video for their new album.  The group idea came about during the Tattoo the World tour in 2000 between Tom Maxwell from “Nothingface” and Chad Grey from the metal band “Mudyvane.”  Eventually, they convinced Vinny Paul from  Pantera” and “Damageplan” to take over the Drummer position from Nothingface’s Tommy Sickles.  Their first album self-entitled “Hellyeah” dropped on April 10^th, 2007 through Epic Records, and quickly landed their single “Hellyeah” to the top 5 of American rock stations.

Tom Maxwell

“Hellyeah rocked our studios hard,” says Producer and CEO of Loyal Studios, Bob Bekian.  “With our 2000 watt amplified playback system, the parking lot was literally shaking!”. “We shot this project with a series of cameras including the Canon 5D  with Zeiss prime lenses combined with the new RED digital Scarlett,” Bekian added.

Loyal studios is a favorite for music video productions  because of the high level of technical equipment and crew available to produce videos with the latest visual effects (“VFX”) and style.  The studio quickly gained a reputation for being a place that has the best cameras, crews and technical support as well as a place where artists feel comfortable and free to express themselves. The new addition of a complete  post production and editing studio inside the shooting location combined with their 75 HD camera systems has put Loyal Studios into a unique position to be able to offer a one-stop shop for Producers.

“Hellyeah’s” new album called “Band of Brothers” is set to release in stores across the U.S  June 5^th, 2012.   The band remains in full creative swing, and is currently touring with Anthrax .

For more information about “Hellyeah,”click here.

To learn more about Loyal Studios and what we do, please visit loyalstudios.tv

LOYAL STUDIOS TEAMS UP WITH CHILDHELP.ORG TO FIGHT CHILD ABUSE

Childhelp Logo

(April, 2012 – Burbank, CA) — Loyal Studios in Burbank California has teamed up with Childhelp.org in order to continue the fight to prevent child abuse.

Childhelp.org, based in Scottsdale, AZ, has been helping children since 1959, when it was founded by Sara O’ Meara and Yvonne Fedderson who starred together on the popular sitom “The Adventures of Ozzie and Harriet“.

John O'Hurley

“Seinfeld’s” John O’Hurley conducted the  public service announcement for Childhelp.org at Loyal Studios in Burbank.   O’Hurley –who is also known as a finalist on the hit competition show “Dancing With the Stars,” and the voice of King Neptune on Nickelodeon’s “SpongeBob Squarepants” — recently received the Ellis Island Medal of Honor for his humanitarian causes.  O’Hurley didn’t bat an eyelash when he took on the responsibility  to support Childhelp and everything they stand for.

Childhelp.org is a 59 year-old non-profit organization that raises money for the treatment and prevention of child abuse.  The organization has its roots in Hollywood, but now operates in locations across North America, Puerto Rico, the U.S Virgin Island, and Guam.   Their mission is to “meet the physical, emotional, educational, and spiritual needs of abused, neglected and at-risk children.” (www.childhelp.org)  Over 3 million reports of child abuse are made every year, but this doesn’t include the cases that go unheard.

Understanding the incredible importance of protecting our children, Loyal happily donated their HD production facilities and crew in Burbank for the project.

Childhelp main office

Producer and CEO of Loyal Studios, Bob Bekian, gladly agreed to be the outlet for O’Hurley’s message with Childhelp.  “Childhelp.org has really had an impact on the issue of child abuse by providing help and facilities to children in 6 different states.  There is also a 24/7 hotline (1-800-4-A-CHILD) that provides crisis counselors to those in need.  We support this great cause and urge others to help by going to the website and participating any way you can.”

For more information or to help, please visit www.childhelp.org  Abuse hotline: 1-800-4-A-CHILD

To learn more about Loyal Studios, please visit www.loyalstudios.tv

Loyal Studios Co-Producing Pilot for “Loiters Squad” with Odd Future

Odd Future "OFWGKTA"

If you know what “OFWGKTA” stands for, you either know an avid texter, or you live for the thrill of soul-pumping beats.  The lengthy acronym belongs to the eclectic, alternative Hip Hop group called, “Odd Future Wolf Gang Kill Them All” from Los Angeles.  Their sound joins the ranks of groups defining the music of a generation.

Tyler: The Creator

Lead by Tyler: The Creator, the group took off in 2007, but it’s not just one band.  Odd Future is compiled of different subgroups like “The Jet Age of Tomorrow,” and “MellowHype.”  Odd Future shows off the talents of ten eclectic artists from Los Angeles, including Syd the Kyd, Hodgy Beats, Domo Genesis, Left Brain, Jasper Loc, Mike G, and Matt Martian.  The group’s success grew exponentially over the last five years with their internet fan base spilling over into crowded venues like London’s “The Drop,” Southern California’s “The House of Blues,” and the annual master-bands weekend, Coachella.

OFWGKTA lands this year in the cities of London, Birmingham, Glasgow, and Manchester for their 2012 tour.  Tickets pre-sold-out last year.

 

Odd Future

Loyal Studios and their production crews shot the pilot episode of Loiters Squad in the pre-lit HD greenscreen studio in Burbank California, combining SONY HD camera systems with the 1000 watt playback system that is built into the studio.

(Quote) “Odd Future is on the cutting edge of creativity and free expression. Their talents go beyond Hip Hop into a multilevel entertainment brand. We expect their success to continue to grow as they expand their reach into comedy and television on adult swim.” Says producer Bob Bekian who is also the CEO of Loyal Studios and founder of REALHD.TV.

Odd Future

True to feeding the voracious viewers with slightly weird, unique, and unconventional animated or live action entertainment, Adult Swim will add Odd Future to the mix with “Loiter’s Squad.”  The show will feature sketch comedies, pranks, and skits all calling Shenanigans that fans of Adult Swim have come to love.

“Loiter’s Squad” will air March 25^th, 2012

For more information on OFWGKTA, visit their site HERE.

To learn more about Loyal Studios, go to www.loyalstudios.tv

For Bob Bekian’s projects, see www.bobbekian.com

REALHD.TV to Produce “Cars of the Stars”

Bryce Bekian and Paul Rodriguez's 454 Camaro SS

Burbank, CA (01/01/12):

The public is fascinated with celebrity life, and –as with regulars folks, cars represent an extension of a celebrity’s personality.

The "Black Beauty" from the Green Hornet Movie

From flashy to practical, classic to high tech, REALHD.TV is talking to celebrities about their cars and taking viewers behind the scenes to meet the stars and their “Rides.”

Snoop Dogg's classic 1965 Pontiac "Lakermobile"

Southern California and the “Thirty Mile Zone” is a hotbed for the automotive culture, including those of the stars of the silver screen and those working in the Entertainment industry. Producer Bob Bekian combined the two to create a unique look at the Celebrities individual expression through their cars.  One of the most interesting cars is Snoop Dogg’s 1965 Pontiac Catalina with photo-realistic airbrushed paintings of all the Los Angeles Lakers with an honorary Snoop slamming a ball into the hoop (in full Laker uniform).  ”That car reflects my love of the Lakers and this city,” Snoop says.”  I had the interior custom made with yellow and purple leather to represent my team’s colors.”

Kim Kardashian's Bentley rims with black rhinestones

La La Vasquez' Pink Range Rover

Another interesting featured car is Kim Kardashian’s blacked out Bentley with custom made black rhinestone rims. This car gives new meaning to the term “bling.”  Kim’s good friend, La La Vasquez, rolls in a metallic pink Range Rover with custom wheels to match.  ”Then there are the understated rides– like Will I Am‘s Tesla and Don Cheadle‘s Audi coupe.”  Bekian adds.

As a collector of vintage and performance cars himself, producer Bob Bekian has loved cars since his boyhood days in West L.A.  ”We coveted our Hot Wheels and dreamed of a day when we would own and drive cool real cars ourselves, so this project is based on a long time passion and love for the auto culture in Southern California.”  An avid collector of boomer and Hollywood memorabilia, Bekian has acquired an important vintage Hot Wheels collection, which is used frequently in movies and television.

Bob Bekian's Vintage Hot Wheels collection

Bob Bekian and his 1969 Dodge Charger R/T

REALHD.TV is a new lifestyle web channel that provides short form (2-5 minute) entertainment content to computers, tablets, or mobile devices.

For more on REALHD.TV, visit realhd.tv

To learn about Bob Bekian, visit his home page at bobbekian.com

For all things Snoop Dogg, see Here.

For Loyal Studios, click Here

Loyal Studios Provides Cameras and Technical Support to “Ghost Protocol”

Tom Cruise in "Mission Impossible: Ghost Protocol"

Burbank California (December, 2011):  Although the blockbuster hit Mission Impossible Ghost Protocol was shot primarily with the IMAX camera system, there were several complicated sequences that relied on the HD cameras and technical systems from the innovative people at Loyal Studios and Pro HD Rentals.

Tom Cruise Behind the Scenes with Brad Bird

Director Brad Bird comes from an animation background, and is noted for meticulously story-boarding every shot in the Movie–sometimes going through several revisions before achieving his vision of how the final sequence is to be shot. “Our teams worked with SkyDance Productions and Bad Robot to develop POV (point of view) cameras which were used extensively throughout the picture,” said Bob Bekian of Loyal Studios. “We were very excited and honored to work with Tom Cruise, Brad, and their teams on this project to help to bring the story to life.”  Many of these camera systems were used to pre-visualize the scenes and make adjustments to the action and lighting before the actual take was recorded on the IMAX system.  This strategy helped to develop the complicated, expensive action sequences into what the viewer sees on the screen.

The movie was shot in Budapest, Moscow, Dubai and Vancouver which was made to look like Bangalore.

Tom Cruise on the Berj Khalifa Tower in "Mission Impossible : Ghost Protocol"

One of the most exciting sequences involves Tom Cruise scaling the tallest building in the world known as the Berj Khalifa in Dubai. “We provided specialized cameras and lenses that were used to capture some of this amazing footage, and Tom was very respected by the crew in his willingness and ability to do many of the complicated stunts himself,” Bekian added.

Paula Patton of "Mission Impossible: Ghost Protocol"

Another challenge was to capture the action sequence involving the BMW supercar known as the “Vision.”  Obtaining this epic shot caused Bird and his crew to think creatively in order to overcome a number of issues.  Many types of cameras were used throughout the car sequences, including the workhorse Canon 5D DSLR Camera system.

For more on Mission Impossible Ghost Protocol, visit the Mission Impossible home page.

For more about Loyal Studios, visit loyalstudios.tv

About Bob Bekian, visit bobbekian.com 

KIM KARDASHIAN VISITS LA LA VASQUEZ at LOYAL STUDIOS

Kim Kardashian at Loyal Studios

Kim Kardashian stopped by the Loyal Studios Burbank green screen studio — not for an interview, but for a visit with her good friend, La La Vasquez.  La La was in the process of filming segments for her show “La La’s Full Court Life” now airing on VH1 . The Reality T.V star pulled into the parking lot in her customized black Bentley, and proceeded into the closed set as a V.I.P. guest. Kim and La La had their make-up done together, shot still photos, relaxed, and spent some time away from the media circus that surrounds Kim these days.

The two have been good friends for a long time and have remained loyal to each other despite their respective high profile lives.

Car enthusiast Bryce Bekian posing by Kim Kardashian's car at Loyal Studios, Burbank Photo:Bob Bekian

Despite the swarm of press feeding off Kim’s fresh divorce from Chris Humphries, Kim hasn’t let it slow her down.  She’s been very busy with her career.  She is currently preparing for her role  in Tyler Perry’s next movie “The Marriage Counselor,” and talks continue for her new Reality T.V show, “The Pussycat Dolls,” working with American Idol’s executive producer, Nigel Lythgoe.  And let’s not forget the show that helped make her famous with her sisters, Khloe, Kylie, Kendall, and Kourtney with their mom, Kris –“Keeping Up With the Kardashians.”

Kim Kardashian behind the scenes at Loyal Studios

“There has been a lot of negative buzz in the media right now about Kim Kardashian and her 72 day marriage to Chris Humphries,” noted Bob Bekian, producer and owner of Loyal Studios, “But Kim is a very centered and generous person. She is always very gracious and kind to everyone when she comes in.” “La La is also a great person, always open and friendly to everyone on the set ” Bekian added.

Loyal Studios has produced over 800 commercials and television projects since its inception, and is a cutting edge “content factory”, producing video brand messaging content and helping clients spread their projects immediately to over 25 video sharing sites and social network venues.

Kim Kardashian in Make-Up in the studio

For more on what Kim Kardashian is up to these days, check out her website.

For information on Loyal Studios, click www.loyalstudios.tv

For info on Bob Bekian, find out here.

click “La La’s Full Court Life” to see more on La La’s show on VH1.

Bob Bekian Invites the “Jersey Shore” to California at Loyal Studios

The Cast of Jersey Shore

DJ Pauly D's Rhrinestone Laptop at www.loyalstudios.tv

Ever since it aired in 2009 on MTV,  The Jersey Shore  has become a huge hit for the Network. Each of  the stars continues to produce and appear in individual  projects of their own as well as filming the next season of “Jersey Shore.” DJ “Pauly D” DelVecchio is branching out himself, venturing into multiple projects .

Bob Bekian, Producer and owner of Loyal Studios, brought the atmosphere of the “Jersey Shore” to the Burbank greenscreen stage for the latest Stargreetz commercial –set to air on www.stargreetz.com. ” Pauly is one of the most focused celebrities we have ever worked with” says Bekian. “He is very disciplined and has a great personal team around him”. Stargreetz is a electronic greeting card company that enables clients to order personal greetings from their favorite celebrities.

Pauly D with his crew at www.loyalstudios.tv

“

Nicki Minaj at www.loyalstudios.tv. She will be appearing on the Femme Fatale Tour 2011

Originally Paul DelVacchio, “Pauly D” has been on a roll lately. He originally had a background as a Disc Jockey from Johnston, Rhode Island.  Keeping with his roots, Pauly D brought the spinning funk of the club to a new line of apparel called “Dirty Couture.”  The edgy fashions give the underground scene a vibrant voice through music inspired clothing and accessories.  He was also voted best male Reality/Variety star at the Teen Choice Awards in 2011, and listed among the top 10 DJ’s in America.  A high label to uphold in a competitive industry. Loyal Studios and Bekian produced the Stargreetz spots by recreating a DJ booth and club at Loyal Studios in Burbank California. Using a combination of Panasonic P2 varicams and Canon 5D’s, The entire production was captured with a state of the art HD workflow that maximizes quaility and keeps production costs on-budget.

Pauly D. isn’t about to let himself be out done.  He is currently slated to join the iconic talents of Britney Spears, and the unique and beautiful, Nicki Minaj, on select dates for the “Femme Fatale Tour” this year.

Britney Spears at www.loyalstudios.tv

To learn more about the “Jersey Shore,” visit www.mtv.com

If you’re interested in Loyal Studios, visit their website at www.loyalstudios.tv

For behind the scenes footage, click www.realhd.tv

For Bob Bekian, please visit www.bobbekian.com

For info about the Femme Fatale Tour, visit Britney’s Site for details.

Flo Rida and Jay Kay in a Co-Produced Video with Bob Bekian and Loyal Studios

Jay Kay and Bob Bekian

The phenomenal talents of Flo Rida and JayKay came together at Loyal Studios in Burbank, CA this past summer filming the video for their collaborative song entitled “What The Girls Like.”

Jesse Brunt and Cristian Ubilla On set filming "What The Girls Want" at www.loyalstudios.tv

With the state-of-the-art studios owned by Bob Bekian, and the director expertise of Claudio Zagarini in Italy, the two co-produced the video from both sides of the globe in real time.  “This was really an international collaboration,” noted Bekian.  “We had Claudio skype-directing from Europe, and our team at Loyal Studios with JayKay performing the content.”  This method of directing became favorable for long distance review after Peter Jackson utilized it to direct the musical score of the third Lord of the Rings movie on location in New Zealand. “Our Director of Photography was Jesse Brunt, who is a master at making Digital HD footage look like film” Bekian added.

Dancers touching up Make-up for "What The Girls Want" at www.loyalstudios.tv

The shoot utilized a combination of high definition  cameras along with Kino Flo lighting systems on a greenscreen to produce the raw content.  The final cut was produced in Italy as the files traveled digitally across the internet.  Any changes that needed to be made could be set into motion, shot, and sent back to Italy for review. “We specialize in using technology to produce high quality content while keeping costs under control” Bekian noted.

Loyal Studios and Bekian specialize in the latest high definition equipment, technical support, and state-of-the-art digital studios in Los Angeles, Burbank, and Santa Monica, CA.

For more on JayKay, please visit Here.

To view the video of “What the Girls Like,” please click here.

To learn more about Loyal Studios, visit loyalstudios.tv

To contact Bob Bekian , please visit bobbekian.com

For behind the scenes videos visit www.realhd.tv  or view it on Youtube.

Bob Bekian and Loyal Studios Co-Produce “Time Travel” Music Video for ‘Never Shout Never’

Christofer Drew

Musical artists ranging from Nichole Scherzinger to Snoop Dogg to LMFAO quickly claimed Loyal Studios as an amazing place to shoot their music videos.  The rhythmic legacy continues with the popular rock band, “NeverShoutNever” heating up the Burbank, CA stage for their new album, “Time Travel” — set to drop September 20th,2011.   Loyal Studios and Bob Bekian co-produced the latest music video for the crew of “Never Shout Never” –Christofer Drew, Caleb Denison, Taylor MacFee, and Hayden Kaises –and provided the venue as well as the technical support and equipment to facilitate the production.

Lucas Huffman with "NeverShoutNever

“The shot list included converting our digital stage to a time machine, complete with electrical props and rear-projection effects,” Bekian states.  “We produced the video using our in-house playback system, and a combination of Canon 7D’s and 5D camera systems.”  The lenses used included a 70-200, and a set of compact primes.  Lucas Huffman managed the set while the band took up residence jamming around a corkscrew, Doc-Brown-inspired, Time Machine Prop.

"NeverShoutNever" at www.loyalstudios.tv

“This band is destined for greatness,” Bekian comments.  “They demonstrated a very consistent  professionalism and talent that is refreshing in today’s music world”

Bob Bekian with the Time Machine in the "NeverShoutNever" music video at www.loyalstudios.tv

“Never Shout Never” is originally from Joplin, Missouri, and formed in 2005 with Christofer Drew Ingle at the lead.  The group made a name for themselves on Myspace which led to an appearance on TRL, and a tour in 2008 with “Hellogoodbye” and “Ace Enders.”  2009 showed further exposure with pop rock bands, and an EP album entitled “The Summer” featuring the hit single “Happy.”

“Never Shout Never” is currently on the road for their “Time Machine Tour” in  South America, and then a tour of Europe  to follow.

For more information on Never Shout Never, visit Never Shout Never

If you’d like to know more about Loyal Studios, click on loyalstudios.tv

For information on Bob Bekian, go to bobbekian.com