Burbank, CA (June 14th, 2012) –Building on a 5 year reputation of providing high definition equipment rentals to the entertainment and production industry, Pro HD Rentals has opened a new division which focuses on tapeless media rentals. Most of the content shot in today’s production world involves recording onto reusable media devices; such as cards, drives, and discs. In the past, content was recorded onto magnetic tape, and those tapes served as “Masters” which an editor used to work with in the post production process.
The newer technology—particularly from Sony and Panasonic —involves reusable media cards, which can hold up to 64gb of information on a card about the size of a credit card. Pro HD Rentals –founded in 2005—has 75 HD camera systems as well as 3 high tech sound stages, and a full array of production equipment for rental to the professional production community. Recently, the company added a full-service post production facility, and is able to completely provide all production services to clients; including creative development and execution of finished content.
“We are always looking forward at technology to stay in pace with the rapid changes in our business,” says Bob Bekian, CEO of Pro HD Rentals. “As tapeless camera systems have gone by the wayside in our production facilities, and the newer systems require reusable media, we have developed a program to provide thousands of terabytes of storage to feature films, television, branded content, and cable clients.”
The newest tapeless technology is known as the Sony SR high definition format, which stores the highest resolution of HD information onto the media. Sony has launched a memory cartridge to coincide with the new camera systems associated with this format.
“We see a growing market for reusable media rentals, and we have the inventory and business model to meet that growing demand,” Bekian adds.
Another very popular media format is the CF (Compact Flash) card, which are about the size of a Wheat Thin cracker. These cards can hold up to 64gb of High Definition content, and are widely used with the Canon 5D DSLR systems. Pro HD Rentals has developed online technical charts which allow anyone to preview the cards recording capabilities and functionalities to assist in determining which cards are appropriate for any given project.
Pro HD Rentals also carries an extensive line of these popular DSLR cameras as well as the lenses, monitors and other accessories this new breed of high performance cameras requires.
For more information, please visit ProHDRentals.com
LOS ANGELES (June 14, 2012) –The time has come once again for independent filmmakers and well-known industry professionals to rub elbows at one of the biggest film festivals in the nation. The 8th annual 2012 Los Angeles Film Festival kicks-off today, June 14th, for a 10 day run of screenings that include the cinematic accomplishments of over 30 countries, including music videos, short films, and feature lengths. If you want more than screenings, the LA Film Festival offers exclusive programs like Poolside chats, Coffee Talks, the Filmmaker Retreat, musical events and more. Inside the Festival Village, excited cinemaphiles, as well as Film Independent members will be able to connect with award-winning, critically acclaimed filmmakers and producers as they showcase their best work to the world.
On June 13th, the LA Film Festival –presented by Film Independent and Host Venue, Regal Cinemas LA LIVE Stadium 14—released its list of sponsors for this world-renowned event. Among those greeted with providing media coverage for the festival is RealTVFilms, with head producer Gordon Vasquez. “RealTVfilms is excited to be an official accredited media company providing coverage for its large industry fan base,” says Vasquez. “RealTVFilms Platinum Sponsor for 2012 is Producer Bob Bekian, CEO of Loyal Studios and Pro HD Rentals. Bob Bekian can provide everything you need for your film, television, and web productions.”
RealTVFilms has a long, successful history with Loyal Studios. Both share a deep, passionate love for the movies and appreciate what Film means for millions of people.
“The Los Angeles Film Festival is one of the most important places to find cutting-edge films,” says Bekian. “The variety of films and the overall organization of the event combine to create an excellent festival.”
The Festival will run from June 14th to June 24th. Most of the screenings will take place at the Regal Cinema LA LIVE Stadium 14. Boasting an expansive seating compliment of over 800 at the Regal Premiere House, the stadium also features a high quality digital projection 70 foot wide screen.
Passes and tickets are currently on sale to Film Independent members and the general public. In addition to screenings and events, Festival passes provide access to a series of networking receptions and entry to the Filmmaker Lounge, where Festival pass holders can interact with Festival filmmakers and professionals in the film community. Contact the Ticket Office for passes, tickets and event information by calling 866.FILM.FEST (866.345.6337) or visit LAFilmFest.com
Please continue to read the official Press Release on the LA Film Festival sponsors at RealTVFilms.com.
To learn more about Loyal Studios, please visit www.loyalstudios.tv
(Burbank,CA June 2012) “Prometheus” is a 2012 Science Fiction film directed by Ridley Scott and written by Damon Lindelof. Starring Charlize Theron, Noomi Rapace and Guy Pearce, the story takes place late in the 21st century and centers on the crew of the spaceship Prometheus as they follow a star map left by an ancient civilization. The crew seeks out the origins of humanity, but discover a threat that could cause the extinction of the human race.
The film was originally in development in the early 2000’s as the 5th Alien franchise, with both Ridley Scott (“Gladiator,” “Black Hawk Down,” “Kingdom of Heaven”) and powerhouse director, James Cameron (“Titanic,” “Avatar,” “Terminator”) developing ideas for a prequel to Scott’s 1979 classic film “Alien.”
Production began in April 2010 with extensive production design , creating the aspects of the shots needed to produce a realistic future world.
Principal photography began in March 2011 with an estimated budget of $120 million. Filming took place almost entirely on practical sets on location in London, Iceland, Spain, and Scotland– including the James Bond 007 set at the world famous Pinewood studios.
The HD cameras used exclusively on the shoot were the RED EPIC systems, which are capable of extremely high 5k resolution. The cameras were set up on specialized 3D rigs and were paired with Zeiss Ultra Primes and Angenieux Optimo Lenses. “Cinematographer, Dariusz Wolski, has an incredible eye, and produced truly amazing sequences with these cameras,” noted Bob Bekian, president of Pro HD Rentals — who supplied several types of High Definition equipment for the production. “ The 3ality Technica 3D systems are really the state-of-the-art configurations, and offer the most advanced type of 3d integration possible to manage the incredible amount of digital information two RED EPIC cameras can produce,” Bekian adds.
20th Century Fox’s “Prometheus” opens June 8th and will add to the list of 2012 large scale productions slated for release this summer, including the already successful “Avengers,” “Men in Black III,” and the soon to be released “Amazing Spiderman.”
For more information about “Prometheus,” visit foxmovies.com.