(Burbank, CA) : Legendary Pictures summer blockbuster, Pacific Rim, will tell the story of humanity fighting against an alien attack that threatens Earth’s existence. “Giant robots piloted by Humans are deployed to fight off the menace.” – (IMDB)
It is an epic production that utilizes hundreds of visual effects shots in order to create the giant monsters and environments in the story. Warner Brothers and Legendary called on Bob Bekian’s high tech Digital HD studios in Burbank to provide the production elements for several sequences. The shots called for the use of Bekian’s pre-lit green screens with specialized lighting and monitoring in order to do pre-visualization of how the sequence will look after post production.
“We have designed our facilities to use the latest technology in order to produce incredible images that tell compelling stories,” Bekian said. The sequences shot at Loyal Studios employ the ARRI Alexa camera system. The studio’s integrated control room that feeds the HD files into an array of technology does everything from immediately replacing the green screen background with various sample digital “plates,” to uploading the files to off-site Producers via a high speed internet connection.
Guillermo del Toro directed the sequences, including one with renowned NFL quarterback, Terry Bradshaw. “We love working with Legendary Pictures and especially Guillermo Del Toro,” Bekian adds. “He is a visionary director, and Legendary Pictures continues to produce incredible films that continually push the industry’s bar of excellence.”
For more information about “Pacific rim,” click the link.
Legendary pictures, visit Legendary Pictures
For info about Bob Bekian and Loyal Studios, visit www.bobbekian.com
(Santa Monica, CA) – Producer and Media Entrepreneur, Bob Bekian, has always thought outside the box. The former professional skateboarder from Venice, California, built a group of innovative media companies that leverage technology and creativity together to deliver high quality production services to thousands of clients.
Beginning with distributing blank professional media stock, Bekian partnered with the founder of Computer Discount Warehouse (CDW) and grew that company to the largest Sony and Panasonic professional media distributor in the world. Bekian then created Pro HD Rentals, Greenscreenla.com, and Loyal Studios in the entertainment community before starting his own web channel known as RealHD.TV.
Bekian has produced over 800 commercials and music videos, reality show sequences, features, and internet projects in his high tech studios, and has worked with and directed some of the biggest stars in the entertainment business, including Gerard Butler, Billy Crystal, Heidi Klum, and Don Cheadle.
“We were the first to develop a turn-key production solution,” Bekian says. He was disappointed to see production leaving California because of the high cost and red tape that evolved after 100 years as the production capitol of the world. In response, Bekian began consolidating the production process into one service rather than a fragmented group of steps producers traditionally deal with.
“Bob Bekian never accepts the status quo,” noted producer Brian Grazer. “I think his combination of go-for-it skateboarding roots, and incredible creativity allowed him to see over the trees rather than getting bogged down with what people say can’t be done.”
Bekian’s Loyal Studios has become a self contained “production factory” providing a place where projects can be conceptualized, shot, edited, and then distributed very quickly and at a very reasonable cost. Clients can view progress via the internet all over the world.
“I found that with many traditional ad agencies, there are a lot of egos and fear of making a decision,” Bekian adds. “Often I would see the client on the sidelines while 10 people were debating about how to produce a commercial. That is not the way we run our creative process.” Loyal Studios uploads clients videos to dozens of web channels simultaneously, creating measurable web traffic and brand awareness for their product.
Citing the collaborative approach his teams bring to each project combined with a one stop shop compiling the latest technologies, Bekian and his studios are on the move. The new commercial division of Loyal Studios specializes in fully produced short form branded content and commercials. Clients already include Snapple, Freeway Insurance, Jimmy Dean Breakfast Foods, Prius, Chevron and One Hour Energy products. “We intent to keep production in California by producing quality ads that are affordable and effective,” adds Bekian.
For more information about Bob Bekian, visit www.bobbekian.com
For more information about Loyal Studios, check out www.loyalstudios.tv
To see RealHD.tv, please click www.realhd.tv