(Santa Monica, CA) – Producer and Media Entrepreneur, Bob Bekian, has always thought outside the box. The former professional skateboarder from Venice, California, built a group of innovative media companies that leverage technology and creativity together to deliver high quality production services to thousands of clients.
Beginning with distributing blank professional media stock, Bekian partnered with the founder of Computer Discount Warehouse (CDW) and grew that company to the largest Sony and Panasonic professional media distributor in the world. Bekian then created Pro HD Rentals, Greenscreenla.com, and Loyal Studios in the entertainment community before starting his own web channel known as RealHD.TV.
Bekian has produced over 800 commercials and music videos, reality show sequences, features, and internet projects in his high tech studios, and has worked with and directed some of the biggest stars in the entertainment business, including Gerard Butler, Billy Crystal, Heidi Klum, and Don Cheadle.
“We were the first to develop a turn-key production solution,” Bekian says. He was disappointed to see production leaving California because of the high cost and red tape that evolved after 100 years as the production capitol of the world. In response, Bekian began consolidating the production process into one service rather than a fragmented group of steps producers traditionally deal with.
“Bob Bekian never accepts the status quo,” noted producer Brian Grazer. “I think his combination of go-for-it skateboarding roots, and incredible creativity allowed him to see over the trees rather than getting bogged down with what people say can’t be done.”
Bekian’s Loyal Studios has become a self contained “production factory” providing a place where projects can be conceptualized, shot, edited, and then distributed very quickly and at a very reasonable cost. Clients can view progress via the internet all over the world.
“I found that with many traditional ad agencies, there are a lot of egos and fear of making a decision,” Bekian adds. “Often I would see the client on the sidelines while 10 people were debating about how to produce a commercial. That is not the way we run our creative process.” Loyal Studios uploads clients videos to dozens of web channels simultaneously, creating measurable web traffic and brand awareness for their product.
Citing the collaborative approach his teams bring to each project combined with a one stop shop compiling the latest technologies, Bekian and his studios are on the move. The new commercial division of Loyal Studios specializes in fully produced short form branded content and commercials. Clients already include Snapple, Freeway Insurance, Jimmy Dean Breakfast Foods, Prius, Chevron and One Hour Energy products. “We intent to keep production in California by producing quality ads that are affordable and effective,” adds Bekian.
For more information about Bob Bekian, visit www.bobbekian.com
For more information about Loyal Studios, check out www.loyalstudios.tv
To see RealHD.tv, please click www.realhd.tv
Billy Crystal is a name that is synonymous with comedy, and also with many important causes. He has created incredible characters such as Mike Wazowski of “Monsters Inc.,” Harry Burns of “When Harry Met Sally,” Mitch Robbins of “City Slickers,” Larry from “Throw Mamma From The Train,”to name a few. His many roles on the sketch comedy series “Saturday Night Live” are legendary. Loyal Studios has had the esteemed privilege of playing host to various projects and productions that Mr. Crystal has been involved in. After his first shoot in our Santa Monica stage, he was so impressed that Loyal Studios has become his boutique studio of choice.
The eight-time Oscar host has supported the performing arts department of the Jewish University for over a decade, understanding how important it is to keep the flame of artistic freedom alive among the students. We were fortunate to have his creative force at Loyal Studios for this project. “Many celebrities use teleprompters and have others write their lines” says Bekian. ” But Billy Crystal showed incredible professionalism and delivered his lines expertly to the camera”. Its refreshing to see that level of discipline.
Another of his projects was a commercial for IBM and his involvement as host for the 2009 Impact conference in Las Vegas. Once again Billy Crystal delivered his lines flawlessley and even added some improvisation that had the entire crew and studio laughing.
Another project Billy Crystal did at Loyal Studios was for a documentary by the BBC in focusing on the life of the famous jazz singer, Billie Holiday. He spoke of his childhood growing up in New York City with Billie as his babysitter on a number of occasions, and how much she influenced his life for the better. His Uncle owned Commodore Records, which recorded many of Billie Holiday’s songs. In a quote on the BBC documentary in 2009 entitled “Angel of Harlem”, Billy Crystal looks back with fondness as he retells of his uncle’s shop on ‘Swing street.’ “For my part, I am so proud that my family was involved in the record that Time magazine would one day vote ‘the most important release of the 20th century’.”
For more information about Billy Crystal and his career, please visit his IMDB page.
To learn more about Loyal Studios, please visit www.loyalstudios.com