Loyal Studios in Santa Monica was the location as Bob Bekian produced and directed Dan Aykroyd in two commercials for the American Heart Association, and Aykroyd’s Crystal Head vodka brand. Bekian produced the spots from start to finish, including developing the script, overseeing the crews and post production, and final delivery of the finished content on the project.
The AHA commercial was done with Aykroyd in character as Elwood Blues, complete with sunglasses and handcuffs. “We were trying to emphasize the importance of the work being done by the American Heart Association, but also letting Dan have fun with one of the most iconic characters of our generation” Bekian says.
Crystal Head Vodka is a premium brand vodka which is dispensed in a unique crystal skull decanter. “As a vodka drinker myself, Crystal Head has a dual appeal as its really smooth to drink and also has a fantastic decanter ” Bekian added. “Its great to work on a project that you endorse, and Dan’s enthusiasm about his Crystal Head is genuine and fun” Bekian said.
Bob Bekian is a producer, and founder of Loyal Studios in Burbank and Santa Monica, which specializes in full service production facilities including HD camera equipment, technical support crew , and editorial services. The studio is unique in that combines high definition technology with specially configured studios which are digitally engineered to work with the latest editing systems.
The project was shot with The SONY EX3 HD system and edited on Apple Final Cut Pro. The final delivery was backed up on G-raid hard drives and delivered digitally to the clients throughout the United States.
For more information on Crystal Head Vodka visit www.crystalheadvodka.com
For information about the American Heart Association, please visit their site.