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Posts tagged “hollywood studio

PRODUCER BOB BEKIAN LAUNCHES A HIGH-TECH AD AGENCY TARGETING BRANDED CONTENT FOR THE INTERNET

Producer Bob Bekian shooting a commercial at his Burbank studio

(Santa Monica, CA) – Producer and Media Entrepreneur, Bob Bekian, has always thought outside the box.  The former professional skateboarder from Venice, California, built a group of innovative media companies that leverage technology and creativity together to deliver high quality production services to thousands of clients.

Beginning with distributing blank professional media stock, Bekian partnered with the founder of Computer Discount Warehouse (CDW) and grew that company to the largest Sony and Panasonic professional media distributor in the world.  Bekian then created Pro HD Rentals, Greenscreenla.com, and Loyal Studios in the entertainment community before starting his own web channel known as RealHD.TV.

Snoop Dogg shooting an HD commercial at Loyal Studios in Santa Monica California

Bekian has produced over 800 commercials and music videos, reality show sequences, features, and internet projects in his high tech studios, and has worked  with and directed some of the biggest stars in the entertainment business, including Gerard Butler, Billy Crystal, Heidi Klum, and Don Cheadle.

“We were the first to develop a turn-key production solution,” Bekian says.  He was disappointed to see production leaving California because of the high cost and red tape that evolved after 100 years as the production capitol of the world.  In response, Bekian began consolidating the production process into one service rather than a fragmented group of steps producers traditionally deal with.

“Bob Bekian never accepts the status quo,” noted producer Brian Grazer.  “I think his combination of go-for-it skateboarding roots, and incredible creativity allowed him to see over the trees rather than getting bogged down with what people say can’t be done.”

Bob Bekian in his post production facility which offers clients a complete start to finish commercial production service.

Bekian’s Loyal Studios has become a self contained “production factory” providing a place where projects can be conceptualized, shot, edited, and then distributed very quickly and at a very reasonable cost.  Clients can view progress via the internet all over the world.

“I found that with many traditional ad agencies, there are a lot of egos and fear of making a decision,” Bekian adds.  “Often I would see the client on the sidelines while 10 people were debating about how to produce a commercial.  That is not the way we run our creative process.”  Loyal Studios uploads clients videos to dozens of web channels simultaneously, creating measurable web traffic and brand awareness for their product.

Loyal Studios Commercial production facilities include the most sophisticated camera systems and pre-lit greenscreen studios

Citing the collaborative approach his teams bring to each project combined with a one stop shop compiling the latest technologies, Bekian and his studios are on the move.  The new commercial division of Loyal Studios specializes in fully produced short form branded content and commercials.  Clients already include Snapple, Freeway Insurance, Jimmy Dean Breakfast Foods, Prius, Chevron and One Hour Energy products.  “We intent to keep production in California by producing quality ads that are affordable and effective,” adds Bekian.

For more information about Bob Bekian, visit www.bobbekian.com

For more information about Loyal Studios, check out www.loyalstudios.tv

To see RealHD.tv, please click www.realhd.tv

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BOB BEKIAN CO-PRODUCING “THE UNITED MONSTER TALENT AGENCY” WITH GREG NICOTERO

United Monsters Talent Agency

What could be better than the Wolfman and Frankenstein terrorizing the cold starless nights?

Bob Bekian and the Creature from the Black Lagoon

How about these famous fiends striking fear into our hearts… and getting paid for it, too!  In a twist on life around the creatures of old Hollywood, renowned special FX make-up artists, Greg Nicotero and Howard Berger (of KNB FX Group) give the famous 1950’s Universal Monsters a different role as employees of The United Monster Talent Agency (UMTA).  The chilling personae of Dracula, the Mummy, the Wolfman, the Bride of Frankenstein, the Invisible Man and the Creature from the Black Lagoon lurk in wait for horror movie work with the headline “We’ll have our people scare your people!.”

The Creature in makeup

AMC posted the eight-minute short just before Halloween, which features guest appearances by “Hostel” director Eli Roth, Dana Gould, “Machete” co-director Robert Rodriguez, and “The Walking Dead’s” own executive producer and director, Frank Darabont (who fittingly plays a director).

Mother from "Psycho"

The short premiered in Fantastic Fest in Austin, Texas, late 2010.

After working with Loyal Studios president, Bob Bekian, on the hilarious, star-studded Farley Brothers comedy sketch, “Happy Birthday” (featuring Gerard Butler as a perverse leprechaun), Brett Ratner knew Loyal Studios could be an ideal partner to help film the promo for this “Monster” of a short film.  Bekian, –a life-long fan of the Universal Monsters and classic horror memorabilia collector—jumped at the chance to be the co-producer for UMTA, especially with spectacular make-up only KNB FX studios can provide.

Applying make-up at the KNB Effects lab

Nicotero has worked in Loyal Studios several times  in the past, and his artistic genius has been applied to the casts of all of  Quentin Tarantino’s, and Robert Rodriquez’ films.  He was noted on the hit make-up reality show, “Face Off”, and more recently as the special effects make-up designer for the graphic novel-inspired zombie series, “The Walking Dead.”

Dr. Frankenstein's Table

“Everyone who knows me knows that I have loved the universal monsters ever since I was a kid,” says Bob Bekian, owner of Loyal Studios, and co-producer.  “I have a vast collection of original

Howard Berger adjusts the final Make-Up applicati

movie posters and lobby cards, toys, and props from the classic Universal horror library.  I am also excited to be producing an exclusive interview with Julie Adams, the female Lead in “The Creature from the Black Lagoon”, in our Santa Monica stage in May.  The opportunity to work with a legend like Greg Nicotero—whom I‘ve admired in all of his work, combined with the concept for this project—was an honor, and incredibly fun to be involved with. “

Greg Nicotero's Lab

KNB FX is the force behind some of Hollywood’s most memorable special effects and movies.  Greg Nicotero opened KNB FX in 1988 with long time friend, Howard Berger. Since then, he has marked his expertise on “Dances with Wolves,” “Sin City,” Transformers” and “Serenity”, “Spawn”, “The Green Mile,” “Inglorious Bastards,” “Predators,” “Splice,” “The Chronicles of Narnia,” and more than 200 credits in both make-up and special effects.

Setting up a scene ,Greg Nicotero directs the U.M.T.A.

Re-creating the Creature sequence shooting with the Sony F900

Working in the popular venue of 3D has been a challenge that Greg Nicotero was eager to undertake, as is shown on the incredibly detailed “Final Desintation 3D” and “Pirahna 3D.”  Creating “The United Monster Talent Agency” let Greg go back to the Universal Monsters that inspired him in his youth to bring to life creatures from our darkest imaginations, and to throw you headfirst into the fray of explosive science fiction features.

The “United Monster Talent Agency” stars Jaremy Aiello, Bob Burns and Jeffrey Combs, and was shot on the Sony F900.

For more information about Loyal Studios, please visit www.loyalstudios.tv

For more information about Bob Bekian, please visit www.bobbekian.com

To See these monsters, click link to AMC or visit www.universalstudiomonsters.com

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