R&B is filled with strong, passionate artists that challenged the status quo to bring more diverse, individual sounds to their genre. One of these successes is the New Jack Swing, innovated by mega-star, Keith Sweat. His soulful sounds have blown up radio stations since the 1980’s, and landed high on the Billboard 200 as well as #2 on the R&B charts with “Make It Last Forever.”
The Harlem-born R&B singer, and the CEO of Untouchable J Productions, JoJo Ryder, have entered into a strategic partnership to create content for television that includes a documentary featuring never-before-seen footage of Keith’s career from the 80’s and 90’s to present day. TM Mann Entertainment saw the formidable charge these two could bring, and brought them together.
“I feel really good about how my company and UJP are working together,” Sweat said today. “I am aware of JoJo’s success, and his understanding of the demographic of the 18-34 age group. I can’t wait for everyone to see the content that we create, baby.”
Loyal Studios in Burbank, CA, was used for the initial interviews. “Having these two great talents collaborating in our studios is amazing,” said Bob Bekian, CEO of Loyal Studios. “Keith Sweat has an incredible body of work, and JoJo Ryder is one the hottest television and film producers in Hollywood right now.”
Ryder has multiple projects in process as well as television and development deals that several major studios are involved in.
“It’s a thrill to be working with a living legend of Keith’s caliber,” Jojo said. “There are so many layers to Keith that viewers will find fascinating when the content comes out.”
It seems as if the pairing of UJT and Keith Sweat is truly an ‘untouchable’ partnership.
Keith Sweat has a book entitled “Make It Last Forever” coming out February 14th, 2013.
For more on Keith Sweat, visit The Sweat Hotel
For Producer JoJo Ryder, visit IMDB
For Bob Bekian and Loyal Studios, visit Loyal Studios.TV