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PRO HD RENTALS MOVES FORWARD INTO NEW CANON 5D MARK III PRODUCTION TECHNOLOGY

5D mark III

Canon 5D Mark III DSLR

(Burbank, CA) (May 31st, 2012)  Pro HD Rentals, a leader in high definition production services, is launching a new program to support the growing demands of film, television, and commercial production.  Founded in 2005, the company has embraced the newer high definition camera systems and accessories, and combined that equipment with top level service and technical support.

One of the newest items the company is now carrying is the Canon 5D Mark III DSLRcamera.  This new camera follows the incredible success of the Canon 5D Mark II and has several notable improvements; including noise reduction processing, and an uninterrupted (up to 30 minutes) recording time.  Besides these advances, the Canon 5D mark III does intra frame compression, which enhances the editorial workflow as well as opens up the camera to provide content to networks requiring intra frame compression.

Avengers

Avengers

“We have had great success with the Canon 5D Mark II, providing cameras and technical support for Marvel’s ‘The Avengers,’ as well as ‘Mission Impossible: Ghost Protocol,” says Pro HD Rentals president, Bob Bekian.  “The camera system is very robust, compact, and produces an incredible image.”  The addition to the Pro HD Rentals fleet of the improved canon 5D Mark III’s will give Pro HD Rentals an increased footprint in the production world.

The company also partnered with Loyal Studios in order to provide a complete, professional full service production facility that includes a pre-lit HD studio, camera and audio equipment, award winning crew, grip, and lighting packages.  “Our reputation for supporting professional production with a comprehensive set of resources has simplified the process and reduced costs,” Bekian adds.

Avengers

Avengers behind the scenes

Producers are taking note, booking the 3 Loyal Studios facilities (two in Santa Monica and one in Burbank) almost full time on a consistent basis.

For more information regarding Pro HD Rentals, visit www.prohdrentals.com

For information on complete production service and support please visit www.loyalstudios.tv

To learn more about the Canon 5D Mark III, please vist www.usa.canon.com


Loyal Studios Provides Cameras and Technical Support to “Ghost Protocol”

Mission Impossible: Ghost Protocol

Tom Cruise in "Mission Impossible: Ghost Protocol"

Burbank California (December, 2011):  Although the blockbuster hit Mission Impossible Ghost Protocol was shot primarily with the IMAX camera system, there were several complicated sequences that relied on the HD cameras and technical systems from the innovative people at Loyal Studios and Pro HD Rentals.

Tom Cruise Mission Impossible

Tom Cruise Behind the Scenes with Brad Bird

Director Brad Bird comes from an animation background, and is noted for meticulously story-boarding every shot in the Movie–sometimes going through several revisions before achieving his vision of how the final sequence is to be shot. “Our teams worked with SkyDance Productions and Bad Robot to develop POV (point of view) cameras which were used extensively throughout the picture,” said Bob Bekian of Loyal Studios. “We were very excited and honored to work with Tom Cruise, Brad, and their teams on this project to help to bring the story to life.”  Many of these camera systems were used to pre-visualize the scenes and make adjustments to the action and lighting before the actual take was recorded on the IMAX system.  This strategy helped to develop the complicated, expensive action sequences into what the viewer sees on the screen.

The movie was shot in Budapest, Moscow, Dubai and Vancouver which was made to look like Bangalore.

Tom Cruise on the Burj Khalifa Tower

Tom Cruise on the Berj Khalifa Tower in "Mission Impossible : Ghost Protocol"

One of the most exciting sequences involves Tom Cruise scaling the tallest building in the world known as the Berj Khalifa in Dubai. “We provided specialized cameras and lenses that were used to capture some of this amazing footage, and Tom was very respected by the crew in his willingness and ability to do many of the complicated stunts himself,” Bekian added.

Paula Patton of Mission Impossible: Ghost Protocol

Paula Patton of "Mission Impossible: Ghost Protocol"

Another challenge was to capture the action sequence involving the BMW supercar known as the Vision.”  Obtaining this epic shot caused Bird and his crew to think creatively in order to overcome a number of issues.  Many types of cameras were used throughout the car sequences, including the workhorse Canon 5D DSLR Camera system.

For more on Mission Impossible Ghost Protocol, visit the Mission Impossible home page.

For more about Loyal Studios, visit loyalstudios.tv

About Bob Bekian, visit bobbekian.com