Burbank California. William Ray Norwood Jr. –known to his fans as Ray J— and Bob Bekian have agreed to collaborate on multiple branded -content projects for distribution on the web. Ray J is an internationally known artist with multiple platinum albums as well as a star of 3 reality shows on VH1 .
Bekian is a media entrepreneur who owns several state-of–the-art production facilities, a high definition production service company and the entertainment website REALHD.TV which is scheduled to launch in the fall of 2011.
“REALHD.TVis an entertainment site which brings together trends, stories, trailers and
behind the scenes content from Movies, Television, Commercials, and Music Videos,” Bekian says. “We are excited to bring our visitors a fresh view into the entertainment world and provide advertisers with a high traffic venue.”
A unique feature about the site is the design that does not “pre-roll” advertising on the video screen, nor does it obstruct the content with a lower third ad. Rather, the site feels as if you are watching a TV screen with clean advertising neatly organized in the player and control panel. “We felt that the pre-roll and lower third traditional web-ad strategies can be obstructive and a turn-off to viewers, so we have designed the site to be more viewer friendly.” Keeping the website clean and functional are very important to the feel of the site.
Ray J and Bekian started working together in Bekian’s Loyal Studios for “For The Love of Ray J” and “Family Business” produced by the Endemol Company 51MINDS. Their relationship grew as they collaborated on other projects together, such as music videos and behind the scenes content. “I’ve always admired Ray for his Talent, but he has a serious business side that I respect as well,” Bekian adds. Ray J and Bekian plan on doing multiple projects including a pilot and talk show hosted by Ray J. as well as cutting edge branded content. Christy Lee Hughs in Loyal Burbank Christy Lee Hughes Broadcasting from Loyal Studios in Burbank California.
Another new and exciting show on REALHD.TV scheduled to air is “What’s Hot with Christy Lee” starring Christy Lee Hughes which follows the latest trends in entertainment, fashion, gaming and art. Christy Lee Hughes is a producer,actor and experienced entertainment correspondent who has conducted hundreds of hours of celebrity interviews in association with realtvfilms.com and loyalstudios.tv. “I am very excited to do this show on REALHD.TV because creative trends are always fresh and interesting and we have incredible talent lined up to talk to” says Lee who is currently wrapping several features.
REALHD.TV is Scheduled to launch September 1, 2011,
For more on RayJ visit www.rayj.com
For Bob Bekian visit www.bobbekian.com
For Christy Lee Hughes visit www.christyleehughes.com
For celebrity interviews visit www.realtvfilms.com
We love music, and as such we love working with the creative artists that bring us that music. Loyal Studios has been the home for
musicians both known and new –such as Italian rock star “Glam”, Snoop Dogg, Young Dre, Travis McCoy, LMFAO, Fall Out Boy, Cee-Lo, Booda, Ray J,and popular childrens’ rock star “Riff Rockit” to name a few.
We are more than happy to offer our Burbank facility to the beautiful Nicole Scherzinger, lead singer of “Pussycat Dolls”, and Jason Bonham, son of John Bonham,of the infamous “Led Zeppelin”. Against a white studio background , The spot was for ESPN’s NBA Playoff schedule.
“The client wanted a huge light source, so we provided an ARRI T12 10,000 watt source with a huge Chimera,” Bekian added. “The whole light system with Chimera reminded me of a Volkswagen due to its large size.”
The studio rocked with Nicole’s beautiful voice singing a Led Zeppelin classic “Black Dog” with Bonham on drums. The spot will air on ESPN during the NBA Playoffs to promote the playoff series.
“Both Nicole and Bonham are incredible performers” added Bekian. “She did that song justice, and John Bonham would be proud to hear his son honor his music the way he does.” EXTRA came in to cover the story and interview Nicole who confessed she Loves Led Zeppelin and NBA Basketball, which showed in her incredible energy and brilliant performance.
To see the NBA commercial, please click HERE.
Due to overwhelming demand and celebrity endorsements, Loyal Studios and Bob Bekian have launched a limited edition apparel line based on the Loyal Studios brand. “We started with a simple monochromatic theme working with top artist and designer Ben Lindsey,” Bekian says. “As we would work with celebrities in our studios, we would give them a shirt as a way of saying ‘thanks for visiting’,” Bekian added.
As a result, calls began coming in from celebrity friends and staff asking for more shirts. Photos began to appear of celebrities wearing the designs, and in order to meet the demand, an additional design (The” Loyal Fist”) was added. This controversial design which depicts a forearm and fist with a
propaganda era background has been worn by Snoop Dogg, Ray J, Cara Maria Sorbello from MTV, Young Dre and Michael Madsen. “My idea for the fist was inspired by Eastern bloc revolutionary propaganda art” states Bekian. “Our studio production model is very revolutionary in that we provide everything a professional production would need with one call and one price” adds Bekian. “As production continues to leave California in order to take advantage of other states tax incentives and credits, we are offering a solution which producers are really appreciating”.
“We are an actual studio producing television, movies, commercials and music videos” Bekian adds “and there is a certain authenticity to what our brand is about rather than trying to be something that is promoted through marketing”.
While other brands are busy trying to figure out what the next ‘Ed Hardy” or ‘Affliction’ trend will be, Loyal Studios is sticking to its core. “If people want to own a limited garment which is edgy and cool, they now can.”
For distribution and licensing information visit the store at www.loyalstudios.tv
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