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Posts tagged “red camera

CANON UNVEILS THE NEW C-500 CAMERA

Body paint demonstration

Body paint demonstration shot in time-lapse with the Canon C-300 at Loyal Studios

Canon C-500 system

The new Canon C-500 system set-up for a hands-on demo at Loyal Studios

Burbank (CA):  On September 24th, Canon’s latest high definition camera, the Canon C-500, made a special appearance at Loyal Studios in Burbank, California.   Producer, Bob Bekian, hosted a “Mini NAB” at Loyal’s high tech studios, bringing together Canon, Band Pro, Pro HD Rentals, Loyal Studios, Edgewise Media, Comtel Pro Media, Codex, and Lacie  collaborating together to help showcase Canon’s line of cinema production equipment. The event was attended by over 400 production professionals who were eager to try out the Canon C-500 Camera system which was on display for a hands on demonstration along with Canon’s top people as well as support teams from all the Companies involved.

“We are on the front line of professional production, and Canon cameras and lenses are one of the most frequently used tools in our pre-lit studios and HD rental company,” said Bob Bekian, President and CEO of Loyal Studios and Pro HD Rentals.  “Canon has really revolutionized HD quality production by developing a line of products which offer cinema quality at a price that is affordable.”

Demonstrating the tricaster system

Bob Bekian being interviewed about Canon HD Video equipment and the virtual sets available at Loyal Studios

The Canon C-500 follows in the path of the C-300, which offers a film-quality sensor, and the ability to attach the popular canon EF lenses to their systems. The popular DSLR Canon cameras like the 5D mk III  were the”start of a revolution”
Bekian noted.

Stephanie Franz, Canon Regional Account Manager  was excited to be a part of the evening.  “This was a fantastic event which demonstrates what can happen when we bring people together in a professional and fun environment.”

Loyal Studios has been a favorite location for these types of events as it is able to combine their pre-lit studio and control room with multiple hands-on demonstration areas so industry Pros can become involved with the equipment and test it in various situations.

Incredibly, Bekian was able to produce a Pepsi Max commercial with Snoop Dogg in his Santa Monica Studios with the $1700 Canon 7D.  The new C-500 and Canon’s new Cinema Lenses are designed to compete with the popular RED camera, which has an electronic image that achieves a quality very close to film.  “By bringing together the best technology with the best people, we are working to keep production in California” which is a theme Bekian often promotes. “We have the history, the people, and the technology to keep professional production in our state, and we want to do our part to keep our industry and people in the state working.”

Canon C-300 Prime

Canon C-300 Camera system with Canon Cinema lens system at the Canon EOS demo at Loyal Studios

For more information about the participating companies in this event, please visit their home pages

Band Pro

Bob Bekian

Canon

Codex

Comtel Pro Media

Edgewise Media

Lacie

Loyal Studios

Pro HD Rentals

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RIDLEY SCOTT’S “PROMETHEUS” USES RED EPIC CAMERAS

Charlize Theron on the set of “Prometheus” with the RED EPIC camera system.

(Burbank,CA June 2012)   “Prometheus” is a 2012 Science Fiction film directed by Ridley Scott and written by Damon Lindelof.  Starring Charlize TheronNoomi Rapace and Guy Pearce, the story takes place late in the 21st century and centers on the crew of the spaceship Prometheus as they follow a star map left by an ancient civilization. The crew seeks out the origins of humanity, but discover a threat that could cause the extinction of the human race.

The film was originally in development in the early 2000’s as the 5th Alien franchise, with both Ridley Scott (“Gladiator,” “Black Hawk Down,” “Kingdom of Heaven”) and powerhouse director, James Cameron (“Titanic,” “Avatar,” “Terminator”) developing ideas for a prequel to Scott’s 1979 classic film “Alien.”

Production began in April 2010 with extensive production design , creating the aspects of the shots needed to produce a realistic future world.

Cap from Ridley Scott's "Prometheus"

Behind the scenes production image from Ridley Scott’s “Prometheus”

RED EPIC on a 3D rig

RED EPIC cameras configured with an 3ality Technica 3D system

Principal photography began in March 2011 with an estimated budget of $120 million. Filming took place almost entirely on practical sets on location in London, Iceland, Spain, and Scotland– including the James Bond 007 set at the world famous Pinewood studios.

The HD cameras used exclusively on the shoot were the RED EPIC systems, which are capable of extremely high 5k resolution.  The cameras were set up on specialized 3D rigs and were paired with Zeiss Ultra Primes and Angenieux Optimo Lenses.  “Cinematographer, Dariusz Wolski, has an incredible eye, and produced truly amazing sequences with these cameras,” noted Bob Bekian, president of Pro HD Rentals — who supplied several types of High Definition equipment for the production.  “ The 3ality Technica 3D systems are really the state-of-the-art configurations, and offer the most advanced type of 3d integration possible to manage the incredible amount of digital information two RED EPIC cameras can produce,” Bekian adds.

RED EPIC

RED EPIC system provided by http://www.prohdrentals.com

20th Century Fox’s “Prometheus” opens June 8th  and will add to the list of 2012 large scale productions slated for release this summer, including the already successful “Avengers,” “Men in Black III,” and the soon to be released “Amazing Spiderman.”
For more information about “Prometheus,” visit foxmovies.com.

For more information on high definition cameras and pre- lit vfx studios visit www.prohdrentals.com and www.loyalstudios.tv


AMERICAN HEAVY METAL SUPERGROUP “HELLYEAH” CHOOSES LOYAL STUDIOS

Hellyeah rock group

HellYeah

(April 2012, Burbank, CA) — Loyal Studios in Burbank has become a favorite for artists looking to produce high- definition greenscreen music videos.   The two stages in Burbank and Santa Monica have a history of hosting great talents from Snoop Dogg, to Jason Bonham, to Ray J and Bret Michaels, as well as producing videos for  Nicole Sherzinger, LMFAO, Odd Future and NeverShoutNever.

Vinnie Paul of Pantera

Vinnie Paul of Pantera

Hellyeah,” the formidable super-group is the latest to join the ranks on their way to their Asian tour to shoot a high concept video for their new album.  The group idea came about during the Tattoo the World tour in 2000 between Tom Maxwell from “Nothingface” and Chad Grey from the metal band “Mudyvane.”  Eventually, they convinced Vinny Paul from  Pantera” and “Damageplan” to take over the Drummer position from Nothingface’s Tommy Sickles.  Their first album self-entitled “Hellyeah” dropped on April 10th, 2007 through Epic Records, and quickly landed their single “Hellyeah” to the top 5 of American rock stations.

Tom Mawwell

Tom Maxwell

“Hellyeah rocked our studios hard,” says Producer and CEO of Loyal Studios, Bob Bekian.  “With our 2000 watt amplified playback system, the parking lot was literally shaking!”. “We shot this project with a series of cameras including the Canon 5D  with Zeiss prime lenses combined with the new RED digital Scarlett,” Bekian added.

Loyal studios is a favorite for music video productions  because of the high level of technical equipment and crew available to produce videos with the latest visual effects (“VFX”) and style.  The studio quickly gained a reputation for being a place that has the best cameras, crews and technical support as well as a place where artists feel comfortable and free to express themselves. The new addition of a complete  post production and editing studio inside the shooting location combined with their 75 HD camera systems has put Loyal Studios into a unique position to be able to offer a one-stop shop for Producers.

“Hellyeah’s” new album called “Band of Brothers” is set to release in stores across the U.S  June 5th, 2012.   The band remains in full creative swing, and is currently touring with Anthrax .

For more information about “Hellyeah,”click here.

To learn more about Loyal Studios and what we do, please visit loyalstudios.tv