Burbank (CA): On September 24th, Canon’s latest high definition camera, the Canon C-500, made a special appearance at Loyal Studios in Burbank, California. Producer, Bob Bekian, hosted a “Mini NAB” at Loyal’s high tech studios, bringing together Canon, Band Pro, Pro HD Rentals, Loyal Studios, Edgewise Media, Comtel Pro Media, Codex, and Lacie collaborating together to help showcase Canon’s line of cinema production equipment. The event was attended by over 400 production professionals who were eager to try out the Canon C-500 Camera system which was on display for a hands on demonstration along with Canon’s top people as well as support teams from all the Companies involved.
“We are on the front line of professional production, and Canon cameras and lenses are one of the most frequently used tools in our pre-lit studios and HD rental company,” said Bob Bekian, President and CEO of Loyal Studios and Pro HD Rentals. “Canon has really revolutionized HD quality production by developing a line of products which offer cinema quality at a price that is affordable.”
The Canon C-500 follows in the path of the C-300, which offers a film-quality sensor, and the ability to attach the popular canon EF lenses to their systems. The popular DSLR Canon cameras like the 5D mk III were the”start of a revolution”
Stephanie Franz, Canon Regional Account Manager was excited to be a part of the evening. “This was a fantastic event which demonstrates what can happen when we bring people together in a professional and fun environment.”
Loyal Studios has been a favorite location for these types of events as it is able to combine their pre-lit studio and control room with multiple hands-on demonstration areas so industry Pros can become involved with the equipment and test it in various situations.
Incredibly, Bekian was able to produce a Pepsi Max commercial with Snoop Dogg in his Santa Monica Studios with the $1700 Canon 7D. The new C-500 and Canon’s new Cinema Lenses are designed to compete with the popular RED camera, which has an electronic image that achieves a quality very close to film. “By bringing together the best technology with the best people, we are working to keep production in California” which is a theme Bekian often promotes. “We have the history, the people, and the technology to keep professional production in our state, and we want to do our part to keep our industry and people in the state working.”
For more information about the participating companies in this event, please visit their home pages
(Burbank,CA June 2012) “Prometheus” is a 2012 Science Fiction film directed by Ridley Scott and written by Damon Lindelof. Starring Charlize Theron, Noomi Rapace and Guy Pearce, the story takes place late in the 21st century and centers on the crew of the spaceship Prometheus as they follow a star map left by an ancient civilization. The crew seeks out the origins of humanity, but discover a threat that could cause the extinction of the human race.
The film was originally in development in the early 2000’s as the 5th Alien franchise, with both Ridley Scott (“Gladiator,” “Black Hawk Down,” “Kingdom of Heaven”) and powerhouse director, James Cameron (“Titanic,” “Avatar,” “Terminator”) developing ideas for a prequel to Scott’s 1979 classic film “Alien.”
Production began in April 2010 with extensive production design , creating the aspects of the shots needed to produce a realistic future world.
Principal photography began in March 2011 with an estimated budget of $120 million. Filming took place almost entirely on practical sets on location in London, Iceland, Spain, and Scotland– including the James Bond 007 set at the world famous Pinewood studios.
The HD cameras used exclusively on the shoot were the RED EPIC systems, which are capable of extremely high 5k resolution. The cameras were set up on specialized 3D rigs and were paired with Zeiss Ultra Primes and Angenieux Optimo Lenses. “Cinematographer, Dariusz Wolski, has an incredible eye, and produced truly amazing sequences with these cameras,” noted Bob Bekian, president of Pro HD Rentals — who supplied several types of High Definition equipment for the production. “ The 3ality Technica 3D systems are really the state-of-the-art configurations, and offer the most advanced type of 3d integration possible to manage the incredible amount of digital information two RED EPIC cameras can produce,” Bekian adds.
20th Century Fox’s “Prometheus” opens June 8th and will add to the list of 2012 large scale productions slated for release this summer, including the already successful “Avengers,” “Men in Black III,” and the soon to be released “Amazing Spiderman.”
For more information about “Prometheus,” visit foxmovies.com.