LOYAL STUDIOS PRODUCES SEQUENCES FOR LEGENDARY PICTURES’ “PACIFIC RIM”
Legendary Pictures
“Pacific Rim” is scheduled
for release summer 2013
(Burbank, CA) : Legendary Pictures summer blockbuster, Pacific Rim, will tell the story of humanity fighting against an alien attack that threatens Earth’s existence. “Giant robots piloted by Humans are deployed to fight off the menace.” – (IMDB)
Behind the scenes with the spacesuits from “Pacific Rim”
It is an epic production that utilizes hundreds of visual effects shots in order to create the giant monsters and environments in the story. Warner Brothers and Legendary called on Bob Bekian’s high tech Digital HD studios in Burbank to provide the production elements for several sequences. The shots called for the use of Bekian’s pre-lit green screens with specialized lighting and monitoring in order to do pre-visualization of how the sequence will look after post production.
“We have designed our facilities to use the latest technology in order to produce incredible images that tell compelling stories,” Bekian said. The sequences shot at Loyal Studios employ the ARRI Alexa camera system. The studio’s integrated control room that feeds the HD files into an array of technology does everything from immediately replacing the green screen background with various sample digital “plates,” to uploading the files to off-site Producers via a high speed internet connection.
Loyal Studios HD Engineer Hector Luken with Guillermo Del Toro at the Burbank
High-Tech Facility
Guillermo del Toro directed the sequences, including one with renowned NFL quarterback, Terry Bradshaw. “We love working with Legendary Pictures and especially Guillermo Del Toro,” Bekian adds. “He is a visionary director, and Legendary Pictures continues to produce incredible films that continually push the industry’s bar of excellence.”
For more information about “Pacific rim,” click the link.
Legendary pictures, visit Legendary Pictures
For info about Bob Bekian and Loyal Studios, visit www.bobbekian.com
PRO HD RENTALS LAUNCHES MEDIA RENTAL DIVISION
Sony SR Memory Card
Burbank, CA (June 14th, 2012) –Building on a 5 year reputation of providing high definition equipment rentals to the entertainment and production industry, Pro HD Rentals has opened a new division which focuses on tapeless media rentals. Most of the content shot in today’s production world involves recording onto reusable media devices; such as cards, drives, and discs. In the past, content was recorded onto magnetic tape, and those tapes served as “Masters” which an editor used to work with in the post production process.
The newer technology—particularly from Sony and Panasonic —involves reusable media cards, which can hold up to 64gb of information on a card about the size of a credit card. Pro HD Rentals –founded in 2005—has 75 HD camera systems as well as 3 high tech sound stages, and a full array of production equipment for rental to the professional production community. Recently, the company added a full-service post production facility, and is able to completely provide all production services to clients; including creative development and execution of finished content.
Panasonic 64G P2 card
Sony SxS 64gb Media Card
“We are always looking forward at technology to stay in pace with the rapid changes in our business,” says Bob Bekian, CEO of Pro HD Rentals. “As tapeless camera systems have gone by the wayside in our production facilities, and the newer systems require reusable media, we have developed a program to provide thousands of terabytes of storage to feature films, television, branded content, and cable clients.”
The newest tapeless technology is known as the Sony SR high definition format, which stores the highest resolution of HD information onto the media. Sony has launched a memory cartridge to coincide with the new camera systems associated with this format.
“We see a growing market for reusable media rentals, and we have the inventory and business model to meet that growing demand,” Bekian adds.
CF 64gb Card
Another very popular media format is the CF (Compact Flash) card, which are about the size of a Wheat Thin cracker. These cards can hold up to 64gb of High Definition content, and are widely used with the Canon 5D DSLR systems. Pro HD Rentals has developed online technical charts which allow anyone to preview the cards recording capabilities and functionalities to assist in determining which cards are appropriate for any given project.
Pro HD Rentals also carries an extensive line of these popular DSLR cameras as well as the lenses, monitors and other accessories this new breed of high performance cameras requires.
For more information, please visit ProHDRentals.com
BOB BEKIAN, REALTVFILMS.COM PLATINUM SPONSOR FOR THE 2012 L.A. FILM FESTIVAL
2012 LA Film Festival
LOS ANGELES (June 14, 2012) –The time has come once again for independent filmmakers and well-known industry professionals to rub elbows at one of the biggest film festivals in the nation. The 8th annual 2012 Los Angeles Film Festival kicks-off today, June 14th, for a 10 day run of screenings that include the cinematic accomplishments of over 30 countries, including music videos, short films, and feature lengths. If you want more than screenings, the LA Film Festival offers exclusive programs like Poolside chats, Coffee Talks, the Filmmaker Retreat, musical events and more. Inside the Festival Village, excited cinemaphiles, as well as Film Independent members will be able to connect with award-winning, critically acclaimed filmmakers and producers as they showcase their best work to the world.
On June 13th, the LA Film Festival –presented by Film Independent and Host Venue, Regal Cinemas LA LIVE Stadium 14—released its list of sponsors for this world-renowned event. Among those greeted with providing media coverage for the festival is RealTVFilms, with head producer Gordon Vasquez. “RealTVfilms is excited to be an official accredited media company providing coverage for its large industry fan base,” says Vasquez. “RealTVFilms Platinum Sponsor for 2012 is Producer Bob Bekian, CEO of Loyal Studios and Pro HD Rentals. Bob Bekian can provide everything you need for your film, television, and web productions.”
Bob Bekian and Samantha Gutstadt from “Filth to Ashes. Flesh to Dust.”
RealTVFilms has a long, successful history with Loyal Studios. Both share a deep, passionate love for the movies and appreciate what Film means for millions of people.
“The Los Angeles Film Festival is one of the most important places to find cutting-edge films,” says Bekian. “The variety of films and the overall organization of the event combine to create an excellent festival.”
The Festival will run from June 14th to June 24th. Most of the screenings will take place at the Regal Cinema LA LIVE Stadium 14. Boasting an expansive seating compliment of over 800 at the Regal Premiere House, the stadium also features a high quality digital projection 70 foot wide screen.
Passes and tickets are currently on sale to Film Independent members and the general public. In addition to screenings and events, Festival passes provide access to a series of networking receptions and entry to the Filmmaker Lounge, where Festival pass holders can interact with Festival filmmakers and professionals in the film community. Contact the Ticket Office for passes, tickets and event information by calling 866.FILM.FEST (866.345.6337) or visit LAFilmFest.com
Please continue to read the official Press Release on the LA Film Festival sponsors at RealTVFilms.com.
To learn more about Loyal Studios, please visit www.loyalstudios.tv
RIDLEY SCOTT’S “PROMETHEUS” USES RED EPIC CAMERAS
Charlize Theron on the set of “Prometheus” with the RED EPIC camera system.
(Burbank,CA June 2012) “Prometheus” is a 2012 Science Fiction film directed by Ridley Scott and written by Damon Lindelof. Starring Charlize Theron, Noomi Rapace and Guy Pearce, the story takes place late in the 21st century and centers on the crew of the spaceship Prometheus as they follow a star map left by an ancient civilization. The crew seeks out the origins of humanity, but discover a threat that could cause the extinction of the human race.
The film was originally in development in the early 2000’s as the 5th Alien franchise, with both Ridley Scott (“Gladiator,” “Black Hawk Down,” “Kingdom of Heaven”) and powerhouse director, James Cameron (“Titanic,” “Avatar,” “Terminator”) developing ideas for a prequel to Scott’s 1979 classic film “Alien.”
Production began in April 2010 with extensive production design , creating the aspects of the shots needed to produce a realistic future world.
Behind the scenes production image from Ridley Scott’s “Prometheus”
RED EPIC cameras configured with an 3ality Technica 3D system
Principal photography began in March 2011 with an estimated budget of $120 million. Filming took place almost entirely on practical sets on location in London, Iceland, Spain, and Scotland– including the James Bond 007 set at the world famous Pinewood studios.
The HD cameras used exclusively on the shoot were the RED EPIC systems, which are capable of extremely high 5k resolution. The cameras were set up on specialized 3D rigs and were paired with Zeiss Ultra Primes and Angenieux Optimo Lenses. “Cinematographer, Dariusz Wolski, has an incredible eye, and produced truly amazing sequences with these cameras,” noted Bob Bekian, president of Pro HD Rentals — who supplied several types of High Definition equipment for the production. “ The 3ality Technica 3D systems are really the state-of-the-art configurations, and offer the most advanced type of 3d integration possible to manage the incredible amount of digital information two RED EPIC cameras can produce,” Bekian adds.
RED EPIC system provided by http://www.prohdrentals.com
20th Century Fox’s “Prometheus” opens June 8th and will add to the list of 2012 large scale productions slated for release this summer, including the already successful “Avengers,” “Men in Black III,” and the soon to be released “Amazing Spiderman.”
For more information about “Prometheus,” visit foxmovies.com.
For more information on high definition cameras and pre- lit vfx studios visit www.prohdrentals.com and www.loyalstudios.tv
PRODUCER BOB BEKIAN LAUNCHES A HIGH-TECH AD AGENCY TARGETING BRANDED CONTENT FOR THE INTERNET
Producer Bob Bekian shooting a commercial at his Burbank studio
(Santa Monica, CA) – Producer and Media Entrepreneur, Bob Bekian, has always thought outside the box. The former professional skateboarder from Venice, California, built a group of innovative media companies that leverage technology and creativity together to deliver high quality production services to thousands of clients.
Beginning with distributing blank professional media stock, Bekian partnered with the founder of Computer Discount Warehouse (CDW) and grew that company to the largest Sony and Panasonic professional media distributor in the world. Bekian then created Pro HD Rentals, Greenscreenla.com, and Loyal Studios in the entertainment community before starting his own web channel known as RealHD.TV.
Snoop Dogg shooting an HD commercial at Loyal Studios in Santa Monica California
Bekian has produced over 800 commercials and music videos, reality show sequences, features, and internet projects in his high tech studios, and has worked with and directed some of the biggest stars in the entertainment business, including Gerard Butler, Billy Crystal, Heidi Klum, and Don Cheadle.
“We were the first to develop a turn-key production solution,” Bekian says. He was disappointed to see production leaving California because of the high cost and red tape that evolved after 100 years as the production capitol of the world. In response, Bekian began consolidating the production process into one service rather than a fragmented group of steps producers traditionally deal with.
“Bob Bekian never accepts the status quo,” noted producer Brian Grazer. “I think his combination of go-for-it skateboarding roots, and incredible creativity allowed him to see over the trees rather than getting bogged down with what people say can’t be done.”
Bob Bekian in his post production facility which offers clients a complete start to finish commercial production service.
Bekian’s Loyal Studios has become a self contained “production factory” providing a place where projects can be conceptualized, shot, edited, and then distributed very quickly and at a very reasonable cost. Clients can view progress via the internet all over the world.
“I found that with many traditional ad agencies, there are a lot of egos and fear of making a decision,” Bekian adds. “Often I would see the client on the sidelines while 10 people were debating about how to produce a commercial. That is not the way we run our creative process.” Loyal Studios uploads clients videos to dozens of web channels simultaneously, creating measurable web traffic and brand awareness for their product.
Loyal Studios Commercial production facilities include the most sophisticated camera systems and pre-lit greenscreen studios
Citing the collaborative approach his teams bring to each project combined with a one stop shop compiling the latest technologies, Bekian and his studios are on the move. The new commercial division of Loyal Studios specializes in fully produced short form branded content and commercials. Clients already include Snapple, Freeway Insurance, Jimmy Dean Breakfast Foods, Prius, Chevron and One Hour Energy products. “We intent to keep production in California by producing quality ads that are affordable and effective,” adds Bekian.
For more information about Bob Bekian, visit www.bobbekian.com
For more information about Loyal Studios, check out www.loyalstudios.tv
To see RealHD.tv, please click www.realhd.tv
Bob Bekian and Loyal Studios Co-Produce Gerard Butler as a ‘Perverse Leprechaun’ in New Peter Farrelly Sketch
Gerard Butler plays a Leprechaun at Loyal Studios Santa Monica
Of all the roles Gerard Butler has done, this one seemed to be one of the more entertaining both for him, and for the crew. Peter Farrelly has gathered together a group of A-List actors including Hugh Jackman, Kate Winslet, Naomi Watts, and Gerard Butler for his newest sketch-comedy film. The film entitled “Happy Birthday” was co-Produced by Bob Bekian of Loyal Studios.
Brett Ratner and Gerard Butler in the Loyal Studios green room
Butler donned a green screen shirt, leaving only his head visible with wild hair and make-up applications in order to play the role of a leprechaun. “I play the most perverse, disturbing, disgusting, foul-mouthed leprechaun you could ever imagine,” Butler comments. For the ripped star of “300” and “Gamer“, getting into the role meant getting into the body of someone else –literally. The greenscreen technology utilized for “Benjamin Button” was applied in this shoot in order to place Butler’s head onto the body of a very talented little person.
Gerard Butler at Loyal Studios Santa Monica
Butler remained on set for the entire multi-hour shoot and was a consummate professional, keeping up the spirits of the cast and crew by cracking jokes and having a good time. “Gerard Butler is a real pro,” says Bekian, “and this project brought together an incredible cast and crew.” With Greg Nicotero of KNB effects working his magic with make-up, and Brett Ratner directing, the creativity in the studio was unbelievable.”
Panavision Genesis system
The production at Loyal Studios was shot with the Panavision Genesis system.
“The genesis is a system developed Between Panavision and SONY to record onto the SONY HDSR tape, which we recorded through a set up with a live greenscreen composite system,” Bekian adds. The cameras and technical support were provided by Pro HD Rentals of Burbank, CA, which set up the entire technical configuration in conjunction with Loyal Studios pre-lit facilities in Santa Monica.
Panavision Genesis at work in Loyal Studios
Loyal has specialized high definition pre-lit studios in Santa Monica and Burbank, California, and produces commercials, features, television and music videos. For more information, please visit www.loyalstudios.tv
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