UNEP at Loyal Studios
Don Cheadleand Gisele Bunchen at the United Nations Environment Program shoot at Loyal Studios
PRODUCER BOB BEKIAN LAUNCHES A HIGH-TECH AD AGENCY TARGETING BRANDED CONTENT FOR THE INTERNET
(Santa Monica, CA) – Producer and Media Entrepreneur, Bob Bekian, has always thought outside the box. The former professional skateboarder from Venice, California, built a group of innovative media companies that leverage technology and creativity together to deliver high quality production services to thousands of clients.
Beginning with distributing blank professional media stock, Bekian partnered with the founder of Computer Discount Warehouse (CDW) and grew that company to the largest Sony and Panasonic professional media distributor in the world. Bekian then created Pro HD Rentals, Greenscreenla.com, and Loyal Studios in the entertainment community before starting his own web channel known as RealHD.TV.
Bekian has produced over 800 commercials and music videos, reality show sequences, features, and internet projects in his high tech studios, and has worked with and directed some of the biggest stars in the entertainment business, including Gerard Butler, Billy Crystal, Heidi Klum, and Don Cheadle.
“We were the first to develop a turn-key production solution,” Bekian says. He was disappointed to see production leaving California because of the high cost and red tape that evolved after 100 years as the production capitol of the world. In response, Bekian began consolidating the production process into one service rather than a fragmented group of steps producers traditionally deal with.
“Bob Bekian never accepts the status quo,” noted producer Brian Grazer. “I think his combination of go-for-it skateboarding roots, and incredible creativity allowed him to see over the trees rather than getting bogged down with what people say can’t be done.”
Bekian’s Loyal Studios has become a self contained “production factory” providing a place where projects can be conceptualized, shot, edited, and then distributed very quickly and at a very reasonable cost. Clients can view progress via the internet all over the world.
“I found that with many traditional ad agencies, there are a lot of egos and fear of making a decision,” Bekian adds. “Often I would see the client on the sidelines while 10 people were debating about how to produce a commercial. That is not the way we run our creative process.” Loyal Studios uploads clients videos to dozens of web channels simultaneously, creating measurable web traffic and brand awareness for their product.
Citing the collaborative approach his teams bring to each project combined with a one stop shop compiling the latest technologies, Bekian and his studios are on the move. The new commercial division of Loyal Studios specializes in fully produced short form branded content and commercials. Clients already include Snapple, Freeway Insurance, Jimmy Dean Breakfast Foods, Prius, Chevron and One Hour Energy products. “We intent to keep production in California by producing quality ads that are affordable and effective,” adds Bekian.
For more information about Bob Bekian, visit www.bobbekian.com
For more information about Loyal Studios, check out www.loyalstudios.tv
To see RealHD.tv, please click www.realhd.tv
LOYAL STUDIOS TEAMS UP WITH CHILDHELP.ORG TO FIGHT CHILD ABUSE
(April, 2012 – Burbank, CA) — Loyal Studios in Burbank California has teamed up with Childhelp.org in order to continue the fight to prevent child abuse.
Childhelp.org, based in Scottsdale, AZ, has been helping children since 1959, when it was founded by Sara O’ Meara and Yvonne Fedderson who starred together on the popular sitom “The Adventures of Ozzie and Harriet“.
“Seinfeld’s” John O’Hurley conducted the public service announcement for Childhelp.org at Loyal Studios in Burbank. O’Hurley –who is also known as a finalist on the hit competition show “Dancing With the Stars,” and the voice of King Neptune on Nickelodeon’s “SpongeBob Squarepants” — recently received the Ellis Island Medal of Honor for his humanitarian causes. O’Hurley didn’t bat an eyelash when he took on the responsibility to support Childhelp and everything they stand for.
Childhelp.org is a 59 year-old non-profit organization that raises money for the treatment and prevention of child abuse. The organization has its roots in Hollywood, but now operates in locations across North America, Puerto Rico, the U.S Virgin Island, and Guam. Their mission is to “meet the physical, emotional, educational, and spiritual needs of abused, neglected and at-risk children.” (www.childhelp.org) Over 3 million reports of child abuse are made every year, but this doesn’t include the cases that go unheard.
Understanding the incredible importance of protecting our children, Loyal happily donated their HD production facilities and crew in Burbank for the project.
Producer and CEO of Loyal Studios, Bob Bekian, gladly agreed to be the outlet for O’Hurley’s message with Childhelp. “Childhelp.org has really had an impact on the issue of child abuse by providing help and facilities to children in 6 different states. There is also a 24/7 hotline (1-800-4-A-CHILD) that provides crisis counselors to those in need. We support this great cause and urge others to help by going to the website and participating any way you can.”
For more information or to help, please visit www.childhelp.org Abuse hotline: 1-800-4-A-CHILD
To learn more about Loyal Studios, please visit www.loyalstudios.tv
REALHD.TV to Produce “Cars of the Stars”
Burbank, CA (01/01/12):
The public is fascinated with celebrity life, and –as with regulars folks, cars represent an extension of a celebrity’s personality.
From flashy to practical, classic to high tech, REALHD.TV is talking to celebrities about their cars and taking viewers behind the scenes to meet the stars and their “Rides.”
Southern California and the “Thirty Mile Zone” is a hotbed for the automotive culture, including those of the stars of the silver screen and those working in the Entertainment industry. Producer Bob Bekian combined the two to create a unique look at the Celebrities individual expression through their cars. One of the most interesting cars is Snoop Dogg’s 1965 Pontiac Catalina with photo-realistic airbrushed paintings of all the Los Angeles Lakers with an honorary Snoop slamming a ball into the hoop (in full Laker uniform). “That car reflects my love of the Lakers and this city,” Snoop says.” I had the interior custom made with yellow and purple leather to represent my team’s colors.”
Another interesting featured car is Kim Kardashian’s blacked out Bentley with custom made black rhinestone rims. This car gives new meaning to the term “bling.” Kim’s good friend, La La Vasquez, rolls in a metallic pink Range Rover with custom wheels to match. “Then there are the understated rides– like Will I Am‘s Tesla and Don Cheadle‘s Audi coupe.” Bekian adds.
As a collector of vintage and performance cars himself, producer Bob Bekian has loved cars since his boyhood days in West L.A. “We coveted our Hot Wheels and dreamed of a day when we would own and drive cool real cars ourselves, so this project is based on a long time passion and love for the auto culture in Southern California.” An avid collector of boomer and Hollywood memorabilia, Bekian has acquired an important vintage Hot Wheels collection, which is used frequently in movies and television.
REALHD.TV is a new lifestyle web channel that provides short form (2-5 minute) entertainment content to computers, tablets, or mobile devices.
For more on REALHD.TV, visit realhd.tv
To learn about Bob Bekian, visit his home page at bobbekian.com
For all things Snoop Dogg, see Here.
For Loyal Studios, click Here
Bob Bekian Invites the “Jersey Shore” to California at Loyal Studios
Ever since it aired in 2009 on MTV, The Jersey Shore has become a huge hit for the Network. Each of the stars continues to produce and appear in individual projects of their own as well as filming the next season of “Jersey Shore.” DJ “Pauly D” DelVecchio is branching out himself, venturing into multiple projects .
Bob Bekian, Producer and owner of Loyal Studios, brought the atmosphere of the “Jersey Shore” to the Burbank greenscreen stage for the latest Stargreetz commercial –set to air on www.stargreetz.com. ” Pauly is one of the most focused celebrities we have ever worked with” says Bekian. “He is very disciplined and has a great personal team around him”. Stargreetz is a electronic greeting card company that enables clients to order personal greetings from their favorite celebrities.
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Originally Paul DelVacchio, “Pauly D” has been on a roll lately. He originally had a background as a Disc Jockey from Johnston, Rhode Island. Keeping with his roots, Pauly D brought the spinning funk of the club to a new line of apparel called “Dirty Couture.” The edgy fashions give the underground scene a vibrant voice through music inspired clothing and accessories. He was also voted best male Reality/Variety star at the Teen Choice Awards in 2011, and listed among the top 10 DJ’s in America. A high label to uphold in a competitive industry. Loyal Studios and Bekian produced the Stargreetz spots by recreating a DJ booth and club at Loyal Studios in Burbank California. Using a combination of Panasonic P2 varicams and Canon 5D’s, The entire production was captured with a state of the art HD workflow that maximizes quaility and keeps production costs on-budget.
Pauly D. isn’t about to let himself be out done. He is currently slated to join the iconic talents of Britney Spears, and the unique and beautiful, Nicki Minaj, on select dates for the “Femme Fatale Tour” this year.
To learn more about the “Jersey Shore,” visit www.mtv.com
If you’re interested in Loyal Studios, visit their website at www.loyalstudios.tv
For behind the scenes footage, click www.realhd.tv
For Bob Bekian, please visit www.bobbekian.com
For info about the Femme Fatale Tour, visit Britney’s Site for details.
Flo Rida and Jay Kay in a Co-Produced Video with Bob Bekian and Loyal Studios
The phenomenal talents of Flo Rida and JayKay came together at Loyal Studios in Burbank, CA this past summer filming the video for their collaborative song entitled “What The Girls Like.”
With the state-of-the-art studios owned by Bob Bekian, and the director expertise of Claudio Zagarini in Italy, the two co-produced the video from both sides of the globe in real time. “This was really an international collaboration,” noted Bekian. “We had Claudio skype-directing from Europe, and our team at Loyal Studios with JayKay performing the content.” This method of directing became favorable for long distance review after Peter Jackson utilized it to direct the musical score of the third Lord of the Rings movie on location in New Zealand. “Our Director of Photography was Jesse Brunt, who is a master at making Digital HD footage look like film” Bekian added.
The shoot utilized a combination of high definition cameras along with Kino Flo lighting systems on a greenscreen to produce the raw content. The final cut was produced in Italy as the files traveled digitally across the internet. Any changes that needed to be made could be set into motion, shot, and sent back to Italy for review. “We specialize in using technology to produce high quality content while keeping costs under control” Bekian noted.
Loyal Studios and Bekian specialize in the latest high definition equipment, technical support, and state-of-the-art digital studios in Los Angeles, Burbank, and Santa Monica, CA.
For more on JayKay, please visit Here.
To view the video of “What the Girls Like,” please click here.
To learn more about Loyal Studios, visit loyalstudios.tv
To contact Bob Bekian , please visit bobbekian.com
For behind the scenes videos visit www.realhd.tv or view it on Youtube.
Bob Bekian and Loyal Studios Co-Produce “Time Travel” Music Video for ‘Never Shout Never’
Musical artists ranging from Nichole Scherzinger to Snoop Dogg to LMFAO quickly claimed Loyal Studios as an amazing place to shoot their music videos. The rhythmic legacy continues with the popular rock band, “NeverShoutNever” heating up the Burbank, CA stage for their new album, “Time Travel” — set to drop September 20th,2011. Loyal Studios and Bob Bekian co-produced the latest music video for the crew of “Never Shout Never” –Christofer Drew, Caleb Denison, Taylor MacFee, and Hayden Kaises –and provided the venue as well as the technical support and equipment to facilitate the production.
“The shot list included converting our digital stage to a time machine, complete with electrical props and rear-projection effects,” Bekian states. “We produced the video using our in-house playback system, and a combination of Canon 7D’s and 5D camera systems.” The lenses used included a 70-200, and a set of compact primes. Lucas Huffman managed the set while the band took up residence jamming around a corkscrew, Doc-Brown-inspired, Time Machine Prop.
“This band is destined for greatness,” Bekian comments. “They demonstrated a very consistent professionalism and talent that is refreshing in today’s music world”
“Never Shout Never” is originally from Joplin, Missouri, and formed in 2005 with Christofer Drew Ingle at the lead. The group made a name for themselves on Myspace which led to an appearance on TRL, and a tour in 2008 with “Hellogoodbye” and “Ace Enders.” 2009 showed further exposure with pop rock bands, and an EP album entitled “The Summer” featuring the hit single “Happy.”
“Never Shout Never” is currently on the road for their “Time Machine Tour” in South America, and then a tour of Europe to follow.
For more information on Never Shout Never, visit Never Shout Never
If you’d like to know more about Loyal Studios, click on loyalstudios.tv
For information on Bob Bekian, go to bobbekian.com
RAY J AND BOB BEKIAN TO PRODUCE BRANDED INTERNET CONTENT THROUGH REALHD.TV
Burbank California. William Ray Norwood Jr. –known to his fans as Ray J— and Bob Bekian have agreed to collaborate on multiple branded -content projects for distribution on the web. Ray J is an internationally known artist with multiple platinum albums as well as a star of 3 reality shows on VH1 .
Bekian is a media entrepreneur who owns several state-of–the-art production facilities, a high definition production service company and the entertainment website REALHD.TV which is scheduled to launch in the fall of 2011.
“REALHD.TVis an entertainment site which brings together trends, stories, trailers and
behind the scenes content from Movies, Television, Commercials, and Music Videos,” Bekian says. “We are excited to bring our visitors a fresh view into the entertainment world and provide advertisers with a high traffic venue.”
A unique feature about the site is the design that does not “pre-roll” advertising on the video screen, nor does it obstruct the content with a lower third ad. Rather, the site feels as if you are watching a TV screen with clean advertising neatly organized in the player and control panel. “We felt that the pre-roll and lower third traditional web-ad strategies can be obstructive and a turn-off to viewers, so we have designed the site to be more viewer friendly.” Keeping the website clean and functional are very important to the feel of the site.
Ray J and Bekian started working together in Bekian’s Loyal Studios for “For The Love of Ray J” and “Family Business” produced by the Endemol Company 51MINDS. Their relationship grew as they collaborated on other projects together, such as music videos and behind the scenes content. “I’ve always admired Ray for his Talent, but he has a serious business side that I respect as well,” Bekian adds. Ray J and Bekian plan on doing multiple projects including a pilot and talk show hosted by Ray J. as well as cutting edge branded content. Christy Lee Hughs in Loyal Burbank Christy Lee Hughes Broadcasting from Loyal Studios in Burbank California.
Another new and exciting show on REALHD.TV scheduled to air is “What’s Hot with Christy Lee” starring Christy Lee Hughes which follows the latest trends in entertainment, fashion, gaming and art. Christy Lee Hughes is a producer,actor and experienced entertainment correspondent who has conducted hundreds of hours of celebrity interviews in association with realtvfilms.com and loyalstudios.tv. “I am very excited to do this show on REALHD.TV because creative trends are always fresh and interesting and we have incredible talent lined up to talk to” says Lee who is currently wrapping several features.
REALHD.TV is Scheduled to launch September 1, 2011,
For more on RayJ visit www.rayj.com
For Bob Bekian visit www.bobbekian.com
For Christy Lee Hughes visit www.christyleehughes.com
For celebrity interviews visit www.realtvfilms.com